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via May Wong on pinterest
I was on a job interview recently (yes, I am on the market!!) for a position in communications strategy, and was asked a bunch of questions of what I would do to help raise awareness of the organization’s presence in the world, make it clear as to what their goals and objectives are, make it easy for aligned partners and projects to engage, and help weave together the many siloed communities out there who are all technically part of their nascent ecosystem, but mostly unaware of each other’s work/existence.
It was fun to think about this as I reflected on everything I’ve learned so far in developing my own brand and presence here at Emergent by Design, the various online communities and collaborative learning environments I’ve helped develop, and the in-person events and conferences I’ve helped organize.
I’ve found it important to focus on the deeper human side of things rather than just the surface tools or tactics, so here are a few insights I’d like to share about the essence of brand and community building, from a people-centered lens: Continue reading
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