What do our online personas do to our physical-world identities? As we invest more time into developing our digital selves, is something taken away from who we are? Or something added? If you’re reading this, you spend some portion of your life online, and probably maintain an online identity or two across the various social networks. How does the creation and maintenance of those identities change your physical experience of self?
I’m curious if our participation in social networks, and specifically in creating our online identities, is creating an opportunity for us to lose our agency. We seem to relish the ability to carve out of online personalities and post an unlimited amount of information about ourselves, thinking that it is in some way a declaration of our existence and importance. I wonder if it has the opposite effect. Companies are profiting off of selling the data that we so willingly produce for free, reducing us down to not much more than commodities. And we are quick to defend our personas as legitimate extensions of ourselves, engaged in meaningful interactions that take up an increasingly greater portion of our time, energy and attention. Are we drinking our own Kool-Aid? Continue reading →
Maybe it was sparked by a new course I’m taking on digital media strategy, or some recent data on Twitter users and engagement, but it got me to thinking about the big question of how Twitter is going to make money. I’ve come to the conclusion that advertising simply won’t work. Two reasons:
#1 – the domain where conversations happen is sacred
OK, ‘sacred’ might be a bit mystical, but think about it – we’re social creatures, and we’re practicing our fullest expression of being human when we’re engaging with others. Whether it’s exchanging tips, ideas, or gossip, the ability to share ourselves with another person is what being alive is all about. People refuse to have their space violated at that most fundamental level – where conversations happen – and the current online version of that space is Twitter. Continue reading →
We’ve entered into a new year, the channels have been flooded with list upon list of 2010 predictions and trends, and now we’re laying the foundations for how we’d like to characterize the times – David Houle is calling it the Transformation Decade, a tweet from @RitaJKing mentioned The Imagination Age, and Seth Godin rang in the new year with a post titled “Welcome to the frustration decade (and the decade of change).”
Organizations are still scratching their heads about how to implement a social media strategy into their business plan and how to measure ROI, educators are wondering how to bring it into the classroom, marketers want to spam the hell out of it, and the layperson just wants to connect and share.
There are many levels of experimentation going on in the space, and there will be for years. But I wonder, is there a bigger picture here that might indicate what all this means? Most of us here, who seem to co-exist on and offline, feel pretty comfortable that we “get” social media. Or we think we do. But do we really understand what these tools represent, and what they enable? I’d like to share my view of what seems to be happening. I’m going to try to provide a context and make some connections. If it seems unrelated at first, just bear with me, I’m going to do my best to bring it all home in the end. 🙂 Continue reading →
Thanks to all of you that have been exploring the social web with me over the past few months via this blog and on Twitter. We’ve done a lot of thinking about what Twitter is, how to use it effectively, whether there’s a decent way to measure social media ROI, and debating the merits of this medium as a credible source for information at all. It’s time to take theory to practice.
My 2010 experiment is to do a 6 month case study to really see what measurable results can be gotten from utilizing online channels. I’m taking a three-prong approach: a blog, Ning & Twitter. I haven’t had time to really explore Facebook or Linkedin or other networks, so instead of spreading my effort too thin, I’m sticking with the 3.
Rationale:
A blog serves as an anchor point for you to share your knowledge or expertise and establish your personal or professional brand
Ning is a platform for building your own niche social network. (Someone has already done the work of building a Ning site for our city, so I’m just going to continue being active there.)
Twitter is… well, I’ve reflected on what Twitter is here and here. Twitter is whatever you want it to be. From a business perspective, it’s a communications platform for developing relationships with colleagues and potential clients, and for distributing the content from your blog.
Problem being addressed:
A few years ago, I was getting ready to buy my first house, and decided to get a real estate license so I’d know what they know. What I found was an industry operating in an outdated model with virtually no means for public accountability, making it a breeding ground for greedy, dishonest shysters. (subprime mortgage crisis, anyone?) Fast forward a few years, and the real estate industry is still ripe for an overhaul. Continue reading →
intelligence: n. the capacity to acquire and apply knowledge
(this post is a group Twitter experiment – link to similar articles at bottom & share your own experience on Twitter with hashtag #MonTwit)
I’ve been thinking a lot about how we can leverage the potential of social networks in order to learn, facilitate innovation and solve problems. I’ve been experimenting with Twitter heavily for the past few months, and would like to share a few basic insights into what I’m discovering.
I started to tackle this a few weeks ago via a comment I posted on @briansolis‘s blog, so I’ll just expand on the main questions I laid out there:
What is Twitter?
How do you use it strategically?
Let me just start by saying I understand that Twitter is a communication channel that can be used in a variety of ways. Though there’s no ‘right’ way to use it, there may be ‘more effective’ ways, depending on your goal. This post is just intended to be an overview of ideas that have led me to change my own habits on Twitter, which has increased its value as a resource for me.
1. What is Twitter?
Getting started on Twitter is like walking into a crowded room blindfolded: you know there’s somebody out there, but you’re not quite sure who they are, where they are, or why you should care.
After digging deeper, I started to see patterns in the way information was traveling, and in the connections between the people I was following. Based on those observations, this is my current opinion:
Twitter is a massive Idea & Information Exchange.
Imagine if the resources you wanted in order to build your knowledge base and hone your thinking skills were available in one “place.” Imagine if there were a better way than a Google search to connect with the people, opinions and ideas you’re interested in – whether these are your customers, your colleagues, or the thought leaders you respect most within a field. Then imagine you could assemble these people into a network around yourself or your company’s brand in order to get a pulse on what’s important to you.
This is the potential of Twitter.
Granted, there is a TON of noise. I’m not suggesting that Twitter is a utopia where it’s possible to get 100% pure relevant content to what you want to know all the time. BUT, there is a tremendous wealth of information and human capital out there that is certainly worth exploring. Businesses are finding it’s useful for interacting with customers and gauging public opinion, educators are collaborating with one another and integrating it into their “personal learning networks (PLNs),” and individuals are using it to find out more about specific interest areas.
I read a piece recently by Howard Rheingold titled Twitter Literacy, in which he said:
Twitter is not a community, but its an ecology in which communities can emerge.
I think that’s a good way to look at it. Twitter consists of literally millions of pieces of info that are streaming all day every day, ranging from the profound to the absurd. At first I tried to organize a way to catch the best information, but that seems impossible. You simply can’t keep up with the content flow and catch everything. Then I started to analyze where the ‘best’ information was coming from, who the people were tweeting it, and who their connections were.
This changed everything for me.
Once you know what you’re looking for, you start to notice that certain people keep popping up in relation to certain information; you start to notice the networks of people they talk to, and you realize that there are thousands of loose, informal communities that are existing within this larger ecology of information.
2. How do you use it strategically?
Twitter’s not just about the information, but about the people creating and circulating the information. The key seems to be a combination of figuring out who to follow and how to engage with the people following you.
At first I thought that the more people I followed, the better chance I had of seeing something ‘good’ pass through my stream. Not the case. Instead, it just increased the amount of noise, while making it very difficult to see who was actually bringing me value.
So I decided to do an overhaul. I asked these two questions:
Who am I and what information am I trying to get?
What information am I bringing to the table?
Me: I am a Masters Candidate researching emerging media technology and its impact on society and culture. I’m particularly interested in how people are interacting on Twitter, and how it’s being implemented in business and education. I’d like to get the perspectives of practitioners, thought leaders in the social media sphere, systems theorists, futurists, and researchers in complexity, knowledge management, neuroscience, and human behavior. All I bring to the table is a hopeless curiosity, an analytical mind, and a desire to share my findings with whoever might be interested.
When I framed my purpose in that way, I feel like I woke up.
I think this is the first step in really benefitting from Twitter. Knowing who you are, and who your intended ‘audience’ is. I think this applies both at a personal level (like in my case) or if you’re a business.
For the better part of two weeks, I went through each and every person I followed, evaluating why we were connected and how we were bringing each other value. I scrolled through their tweets, and I asked myself “Am I compelled to click through on any of these?” If the person’s interested weren’t directly related to my research area, the answer was usually no, so I unfollowed.
For everyone else, I organized them into lists. This had absolutely nothing to do with a popularity contest, but was rather a learning experience. By forcing myself to put people into lists, it really made me focus on who each person was, and what their ‘specialty’ was. I combined some lists when they made sense. (I combined my “Social CRM” & “Community Management Strategy” lists in with the “Social Business Design” list.)
[I have a list titled “metacogs” that some people have asked about, so let me give a quick definition. I’m wordsmithing, so you won’t find it in a dictionary. I’m using it as a derivative of the word “metacognition“, which means ‘thinking about thinking’ or ‘awareness of the process of learning,’ and combining it with the ideas of ‘design thinking,’ futures thinking,’ and lateral thinking. Generally, it means “process thinkers.”]
Once I got down to following around 850 people, a few amazing things started to happen.
1. I began to see how the people I follow are connected, and also noticed the basic makeup of the various communities that I had been following all along.
2. Because I realized that many people I was connected to were in fact connected to each other, I was able to start making some tweets specifically geared towards them and their community.
3. I actually began engaging MORE with the people I unfollowed!
This last one really surprised me and has changed my entire opinion about following. I remember having read a post by Guy Kawasaki called How I Tweet, where he said he followed everyone back out of common courtesy. That made me feel like maybe I was being mean for not following everyone back, so I originally followed his advice. But now I see things differently and have come up with my own method that works for me.
Now I’m following people who tweet within a specific topic area most of the time, but I’m engaging with EVERYONE who talks to me. I’m finding a lot of people who I don’t follow (but follow me) will send me an @reply in response to something I tweet, whether as a response to a comment or even to share a related link with me. I’ve been loving this. Because I’m researching under a big umbrella of areas, my tweets cover a broad range that isn’t going to be interesting to everyone all the time. But, when something DOES resonate with a particular person, they have the opportunity to respond to me about it, and a conversation begins.
Then someone else might respond to THAT tweet, and the conversation continues. And it literally feels like a temporary community forms around an idea. Input starts coming in from many different people, with various opinions and perspectives. This goes on for a few tweets, and then without any formal ending, we all just kinda move on.
This is starting to become the way I’m experiencing Twitter.
So what?
Well, now that I see Twitter differently, it’s shaping my user habits. I’m trying to fill each tweet with context and value. If I’m replying to a specific person, and don’t have more to say than “thanks” or “lol” or something short like that, I send it via DM. I try to think about how each public tweet appears to others, and how to structure it as an opportunity for a conversation to start.
In this way, I feel like I’m making my personal tweets more valuable to others, and in return, more people are engaging with me. It’s a positive feedback look, and it’s incredible.
Whether you’re using Twitter for personal use or to serve as the gateway to your brand, I think that approaching it with the above ideas in mind might be useful in deciding what to tweet and how to engage your audience.
I have more thoughts on all of this, but I’d like this to be a start, and to see what everyone else thinks! Thank you to everyone out there for helping shape my experience. Now that I’m seeing what is possible, I’ll be curious to see how we can put more intentionality behind our tweets and interactions. Looking forward to the continued journey with you!
Venessa Miemis’ Twitter bio describes her as a “Metacog, futurist and thought architect tracking emerging media and technology trends & impacts.” Now THAT got my attention.
Currently pursuing a masters degree in New Media Studies at the New School in NYC, she has been passionately thinking and writing about the future for seven years. Venessa kindly agreed to an interview and I found her views on the connections between social media and education, politics, global community and our future to be one of the most thought-provoking posts I’ve featured here on {grow}. I think you’ll agree:
What is a futurist and how do I get a job like that?
A futurist’s role is to help people anticipate, plan for, and adapt to change. This means tracking emerging trends and seeing how they fit into the big picture and envisioning different scenarios for what might come next. You could call this “developing foresight.” It’s a skill set that’s in pretty high demand these days. Things are changing rapidly and everyone is looking for ways to stay ahead of the curve.
At the professional level, futurists are hired by organizations to help them understand the forces and trends shaping their industries, and anticipate the changing needs and desires of their customers in order to stay competitive. At the individual level, each of us constantly thinks about our own goals and dreams and develops strategies that will help us accomplish them … so in some sense, we’re all futurists. I do think we’re in a very transformative period in history, and we all need to hone our “futures thinking” skills in order to actively participate in the process of shaping our collective future, instead of just being a passive bystander. Continue reading →
I just finished reading a recent post by Jeff Jarvis titled, Media after the site, which explores two ideas – what the next phase of media will be, and how we’ll determine which information to trust. I think he put together some good thoughts, but I’d like to expand on them.
Jarvis starts with a vision of the next evolution of media:
The next phase of media, I’ve been thinking, will be after the page and after the site. Media can’t expect us to go to it all the time. Media has to come to us. Media must insinuate itself into our streams.
He proposes that this idea is personified in @stephenfry, a guy with a huge Twitter following that has built a brand out of himself – via the content he creates, which then spreads and finds its niches by getting retweeted and distributed by his followers. The idea is supplemented with a quote from a NYT story:
If the news is that important, it will find me.
He identifies this as a shift in the role and function of information on the web – that ‘the website’ will become more of an archive for information, but it will constantly have new life breathed into it when it enters the ‘stream’ of the real-time web:
Content will insinuate itself into streams and streams will insinuate themselves back into content. The great Mandala.
I think Jarvis made some good observations, but I think there’s a bigger picture to be considered. I’m going to rephrase his observations in a larger context:
The real-time web has changed the way we access and distribute information.
I’ve been fleshing out these ideas over the past few months, and I think looking at Jarvis’s points through the lens of the 3 key drivers of the web’s evolution brings a bit of clarity. Historically, as complexity increases, we develop new methods of sifting through all the information – to separate quality content from noise. It’s no different on the web. There are millions of blogs and sources of news and information, but how do we get to the gooey caramel center of stuff that matters to us? Continue reading →
“Collective Intelligence (CI) is the capacity of human collectives to engage in intellectual cooperation in order to create, innovate, and invent.”
– Pierre Levy + James Surowiecki + Mark Tovey
I wrote a post a few days ago, Is Twitter a Complex Adaptive System?, that proposed the idea that Twitter may be evolving into an entity of sorts, a collective intelligence. I’ve come across some new posts that are amplifying that meme, and I just want to keep the thoughtstream going.
Insight #1
I was reading an article by Nova Spivack from 2006 over on Ray Kurzweil’s site, titled The Third-Generation Web is Coming. In it, he lays out the evolution from Web 1.0 –> Web 2.0 –> Web 3.0, a more intelligent web “which emphasizes machine-facilitated understanding of information in order to provide a more productive and intuitive user experience.”
He also lays out the key technology trends driving the evolution. Among them are Ubiquitous Connectivity (broadband, mobile internet), Network Computing (SaaS, P2P, cloud computing), and Open Information (open APIs, open-source software, OpenID).
I’ve seen a bunch of posts bubble up over the past few days that are really sparking my curiousity about what is really going on with Twitter, so I need to do a little brain dump. Bear with me.
Insight #1
An article by Rosabeth Moss Kanter was just published today on the Harvard Business Review website, titled On Twitter and in the Workplace, It’s Power to the Connectors. In it, she highlights the fact that there is an organizational trend moving away from the hierarchical networks of the 20th century, and towards complex, distributed, non-hierarchical structures of business organization and leadership.
She also points out that success today is based on a person’s ability to leverage power and influence within their social networks, to act as “connectors” between people and information, and in turn build social capital.
She leaves the evaluation of the significance of Twitter open-ended, but she lays out a few characteristics of Twitter that I found most interesting:
In the World According to Twitter, giving away access to information rewards the giver by building followers. The more followers, the more information comes to the giver to distribute, which in turn builds more followers. The process cannot be commanded or controlled; followers opt in and out as they choose. The results are transparent and purely quantitative; network size is all that matters. Networks of this sort are self-organizing and democratic but without any collective interaction.
(just keep those points in mind, I’m going to come back to it) Continue reading →
I came across an article Robert Scoble wrote yesterday about the new method he’s going to use to organize his Twitter accounts. He’s been getting really excited lately as he figures out how to efficiently use Twitter to access good information that’s important to him. I’m going to write about the importance of media scanning as part of a “metathinking” framework in an upcoming post, so I’ll leave the commentary about what he figured out about Twitter lists for later.
Basically, Scoble decided to create multiple Twitter accounts to organize the different types of information he produces:
The value to this is much deeper than it may appear at first. Twitter is an amazing experimental grounds in figuring out how to leverage the power of the real-time web. Besides being an incredible platform that essentially operates as an “idea exchange”, where we can chew on ideas and news together collectively, it’s an amazing source of information acquisition. Continue reading →
